A TNX company · Bucharest

One production.
Unlimited
possibilities.

Production, distribution, media and the site it all lands on — one team, one operating system. Content that keeps working long after the post goes live.

0 B2B clients served 0 to first delivery EU based & contracted
New Gen Production Creator Distribution AI Video at Volume Meta Ads TikTok Ads Google Ads Always-on Content Landing Pages eCommerce Web Apps Brand Personas Performance Creative
20+ Years Combined Vetted Creator Network Soul ID Personas Programmatic Core Web Vitals Shopify & Headless Attribution Always-on Production
One brief, every channel

Five industries.
One production system.

Pick a category to see the brief we ran, the creator we picked to run it, and exactly what each platform received. Every frame is cut for the format that platform rewards.

BrandFine jewellery, 6 SKUsIndependent atelier moving into e-commerce.
ShootOne creator, one filming dayHer flat, her hands, our brief and shot list.
Output38 platform assetsCut for four channels from the same day of footage.
LiveFirst delivery in 6 daysAds running before the second shoot was booked.
Creator on this brief Ama R. · 41k followers 76% of her audience is women 25–40 already shopping for gifts. That number decided the booking, well before reach did.
Instagram 9:16
Creator ReelGifting story hook
Instagram 4:5
Feed PostSignet ring, worn
Meta Ads 1:1
Static AdCold audience flat lay
LinkedIn 16:9
Trade BannerStockist outreach
Instagram

Reels carry the gifting story. The feed carries the macro detail people zoom into before they spend.

9:16 Reel4:5 FeedStory
TikTok

Layering and unboxing demos, filmed vertically, no brand voiceover over the top.

9:16 NativeSpark Ad
Meta Ads

Flat lays into cold traffic. Worn shots switch in once someone has seen a product page.

1:1 Static4:5 Carousel
LinkedIn

The workshop and craft story, pointed at department store and stockist buyers.

16:9 BannerArticle
BrandContemporary womenswear, 12 SKUsA seasonal drop with a hard launch date.
ShootTwo creators, one lookbook dayOne studio pass, one filmed at home.
Output64 platform assetsEvery SKU covered in at least three formats.
LiveFirst delivery in 7 daysPaid social live on drop day.
Creator on this brief Mei L. · 88k followers Her try-on format already outperforms studio lookbook content in this category, so the brief was written around it rather than against it.
Instagram 9:16
Try-on ReelThree looks, one take
Instagram 4:5
Feed PostHero knit, daylight
Meta Ads 1:1
Static AdFull outfit flat lay
LinkedIn 16:9
Wholesale BannerBuyer and press pack
Instagram

Try-on Reels do the selling. The lookbook frames hold the grid together underneath them.

9:16 Reel4:5 FeedStory
TikTok

Get-ready and styling cuts, three outfits a clip, filmed on a phone at home.

9:16 NativeSpark Ad
Meta Ads

Flat lays for prospecting. Try-on stills for anyone who reached a product page and left.

1:1 Static4:5 Carousel
LinkedIn

Wholesale and press positioning, aimed at buyers planning next season.

16:9 BannerArticle
BrandPremium skincare, 1 SKUA single hero serum carrying the whole quarter.
ShootOne creator plus a product dayRoutine footage and clean pack shots together.
Output42 platform assetsFrom one SKU and one afternoon of filming.
LiveFirst delivery in 48 hoursThe fastest category we run, by some distance.
Creator on this brief Sofia D. · 23k followers A small account with a routine-led feed. Her saves per post run roughly triple the category average, which is what we buy in skincare.
Instagram 9:16
Creator ReelMorning routine cut
Instagram 4:5
Feed PostHero product frame
Meta Ads 1:1
Static AdCold audience flat lay
LinkedIn 16:9
Launch BannerRetail buyer announcement
Instagram

Routine Reels build the habit story. The hero frame gives the grid something to sit on.

9:16 Reel4:5 FeedStory
TikTok

Texture close-ups and honest first-use reactions, filmed without a script in hand.

9:16 NativeSpark Ad
Meta Ads

Flat lay statics cold. Benefit carousels once someone has watched most of a Reel.

1:1 Static4:5 Carousel
LinkedIn

Launch and stockist announcements written for retail buyers and trade press.

16:9 BannerArticle
BrandSpeciality coffee, 4 SKUsDirect-to-consumer subscription, plus wholesale.
ShootOne creator, his own kitchenFilmed on a phone, no studio and no crew.
Output36 platform assetsBrew guides, pack shots and reaction cuts.
LiveFirst delivery in 5 daysTimed to a restock rather than a campaign.
Creator on this brief Tudor M. · 61k followers A home-kitchen creator with no studio access. The brief was written so every shot could be filmed on a phone in his own flat.
TikTok 9:16
Native VideoFirst-sip reaction
Instagram 4:5
Feed PostPour-over ritual
Meta Ads 1:1
Static AdPantry flat lay
LinkedIn 16:9
Trade BannerHoReCa sourcing story
Instagram

Brew-guide Reels shot in a real kitchen, with the packaging frame the grid needs beside them.

9:16 Reel4:5 FeedStory
TikTok

Taste reaction inside the first second. No intro, no logo card, straight into it.

9:16 NativeSpark Ad
Meta Ads

Pantry flat lays for cold traffic. Recipe carousels for anyone who has ordered once.

1:1 Static4:5 Carousel
LinkedIn

Sourcing and supply story, written for cafe groups and hospitality buyers.

16:9 BannerArticle
BrandAudio hardware, 2 SKUsA headphone launch into a crowded category.
ShootOne reviewer, one desk setupTalking head plus controlled product frames.
Output29 platform assetsFewer assets, each one carrying more detail.
LiveFirst delivery in 6 daysLive before the first competing launch.
Creator on this brief Rohan K. · 134k followers A reviewer whose audience arrives already comparing specs, which is why his script opens on the one spec that actually separates this product.
TikTok 9:16
Native VideoOne feature, one clip
Instagram 4:5
Feed PostProduct on desk
Meta Ads 1:1
Static AdDesk setup flat lay
LinkedIn 16:9
B2B BannerProcurement angle
Instagram

Spec-led Reels with clean product frames behind them, so the grid still reads as a brand.

9:16 Reel4:5 FeedStory
TikTok

Hands-on demo, one feature per clip, filmed at the desk people will actually use it at.

9:16 NativeSpark Ad
Meta Ads

Desk flat lays cold. Spec comparison carousels for traffic that already bounced once.

1:1 Static4:5 Carousel
LinkedIn

Bulk and procurement angle, aimed at IT buyers and office fit-out specifiers.

16:9 BannerArticle

Produced on our own stack to demonstrate the system. Named client work is available under NDA.

Real output

Work we made,
running right now.

Product films, creator spokespeople and AI variations, all produced through the system on this page. Every one of these was cut vertically for the feed it runs in.

Skincare
SkincareSerum hero, vertical cut
Supplements
SupplementsProduct in context, no studio
Creator UGC
Creator UGCSpokesperson to camera
Fragrance
FragranceBottle hero with reflection
Beauty
BeautyCreator close-up, product in hand
AI variation
AI variationSame garment, new environment
Live in market

One product.
A hundred creatives.

A single beverage SKU, run as Instagram Story ads. Same product in every frame, a different creative in each one, so the algorithm never sees the same asset twice.

The studio

Shot properly,
then multiplied.

Product goes through a controlled set before anything else happens. Lighting, colour and detail are fixed at the source, so every downstream cut inherits a clean master.

Controlled setSoftbox, flags and a tethered monitor
Hero frameSingle key, deep falloff
On setColour-checked before capture
Range shotConsistent across the line
Our floorSet built, lit and struck in a day
Studio masterOne controlled capture per product
Every platform cut9:16, 4:5, 1:1 and 16:9 from the same file
No reshootNew angles come from the master, not the calendar
The company

The company
behind the studio.

TNX Studios is the content production arm of TNX, a Bucharest-based go-to-market company. The numbers below come from our commercial business and are documented in the press coverage above.

50+ B2B clients served Across SaaS, IT services, BPO, AI, fintech and financial services.
€20M Business opportunities generated Pipeline value built for client portfolios to date.
€700K Closed deals contributed to Contracts signed by our clients off the back of our pipeline work.
€200K+ Funding raised Named by EU-Startups among the 10 most promising Romanian startups of 2026.

TNX Studios operates under Technexa, alongside our Sales-as-a-Service division. The same company that builds outbound engines for technology firms now runs the content system behind them.

technexa.eu →
Founders

Mihnea & Albert.

Both of us sit on every account we take. The people on your first call are the people on the work.

Mihnea AntoceCo-Founder
Albert EnciuCo-Founder
Mihnea Antoce and Albert Enciu, co-founders of TNX TNX
The team

The people who run the work.

Why this exists

Every campaign
starts from zero.

You brief. You shoot. You launch. Six weeks later the budget is spent, the assets are archived, and the next quarter begins with an empty folder.

6 weeksTypical brief-to-first-asset in traditional production
DaysOnce the system is running and the personas exist
1 → 100One product reference becomes a hundred on-brand assets
Always onOutput continues between campaigns instead of stopping
Network reach

We connected our collaborators
with brands such as

Engagement models

Three ways brands
start with us.

Illustrative scopes based on how we structure work. Figures are worked examples.

Model 01

Product Launch

A catalogue that needs to exist everywhere at once, without booking twenty separate shoots.

Scope
20 products · 12 weeks · 4 channels
Delivers
Personas, product video, lifestyle and spokesperson content, cut natively
Live in
9 working days from sign-off
Size it in the planner
Model 02

Always-on Retainer

For the channel that cannot go quiet. A system that keeps producing after a campaign would have stopped.

Scope
Monthly volume agreed up front, reviewed quarterly
Delivers
Rolling calendar, creative refreshed against fatigue data, a compounding library
Term
3 months, then month to month
Talk retainer
Model 03

Full System

Production, media and the destination under one contract, one team and one monthly report.

Scope
Production + paid media + landing pages
Why
What the account learns Monday is in production Wednesday and live Friday
Reporting
One dashboard end to end
Scope the system
Working with us

Built to pass
procurement.

Our positions in writing, before your legal team asks.

NDA before the first callYours or ours, signed before any product detail is discussed.
You own the outputFull commercial rights transfer on delivery, permanently.
Likeness rights contractedCreator usage and territories written down. AI assistance disclosed.
GDPR and EU-basedAccess-controlled storage. Never used to train third-party models.
Fixed scope and timelineWritten scope, delivery calendar and a number. Changes quoted before work.
Reporting you can forwardAssets, spend, performance and what changes next.
How we work

Four steps. Then it
compounds.

The first month builds the system. Every month after that, the same budget buys more, because the assets, the personas and the learnings carry forward.

01

Audit & Brief

What you sell, where you publish, how often, and what's actually working now. We come back with a plan and a number.

02

Build the System

Brand personas, product references, format library and the distribution list. Built once, reused across everything that follows.

03

Produce & Distribute

Content goes out continuously across your channels and through creators. Media runs against it from the first week.

04

Read & Scale

What performs gets more budget, more variants and a permanent place on the site. What doesn't gets cut without a re-shoot.

Campaign Planner

See the maths
before you commit.

An open calculator that sizes a content plan from your brief: how many assets, split across which platforms, what it costs to produce, and how that compares to booking filming sessions.

  • Priced on published model rates, not a made-up day rate.
  • Split per platform and per format — reels, stories, static, spokesperson.
  • Generates a proposal you can keep, whether or not you work with us.
Example output
414Platform-ready assets
9 daysProduction time
4Platforms covered
12 moPublishing runway

Illustrative figures from a 20-product beauty brief. Your own numbers are generated live in the planner.

Let's build

Your competitors are
already always on.

Tell us what you sell and how often you need to publish. We'll come back with a plan, a timeline and a number — no obligation.

Reply within 24h · No obligation · Bucharest, Romania